How to drive traffic to your website in 2019 - Lavish Life Agency
First of all for any business in 2019. If you don't already have a website showcasing what you are about or provide any kind of service. You are missing out on making more money, period.
Now a day's people are always on their phones and or on the web. So why not make your business available online? Its your digital storefront.
How do you get people to notice you in a sea of abysmally overwhelming digital overload? In an ever-crowding space, the truth is that it's becoming increasingly difficult to get noticed. It's become a monumental undertaking to drive traffic to any website simply because there is just so much noise.
How to drive more traffic to your website
There are a lot of tactics out there and when used in the right way they can have a huge impact on your traffic.
For example, I’ve seen people put only a few of these tactics into action and see a 400%+ increase in traffic.
The key here is to focus on a single tactic, make it work and then come back to this post to try something else. If you try too many at the same time, you won’t see the traffic increases that you deserve.
Optimize for Search Engines—Especially Google
Research shows that websites ranking on the first page of Google’s search results receive the overwhelming majority of user clicks. It goes without saying then that search engine optimization (SEO) is critical to making your blog visible in order to generate what is known as organic traffic.
There’s much that goes into SEO, but here are just a few major points to make note of:
Create a list of target keywords relevant to your business. Do research to understand what kind of content ranks for your target keyword phrases. In other words, learn what your competitors are doing to drive relevant keyword traffic.
Give your content a clear and accurate title tag. Write descriptive and compelling meta descriptions that entice readers to visit your page.
Use appropriate alt tags for the images in your content.
Above all, you’ll need to create compelling content that your audience will want to read and engage with.
Since Google’s algorithm regularly changes, that means optimization should be an ongoing effort—not a one-time project. And though tedious, it’s the difference between zero and high visibility for your website.
Focus On Mobile Usability
Serious about driving traffic? Then you need to ensure that your site is mobile-friendly. Use Google's page insights tool to check the friendliness of your mobile layout and see if it conforms to guidelines.
Write Insatiable Content
Content is king. As long as you create insatiable content on your site or blog, you'll keep the visitors coming back for more and more. Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.
Create YouTube Video Tutorials
YouTube is a great resource for driving free organic traffic to your website. Maybe it's because Google loves YouTube, and considering that it's the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
Write more engaging headlines
David Ogilvy famously said “On average, five times as many people read the headlines as read the body copy.”
Even if this average isn’t 100% correct today, one thing we can be certain of is that headlines matter.
They can either make or break the success of each post you publish.
There are plenty of posts discussing best practices of writing awesome headlines but there are two important factors to remember:
- Your headline is a promise and you should always deliver on that promise
- However you write your headline, it should leave an unanswered question
Monitor trends and write newsworthy content
Finding out what’s hot right now and writing about it is a great way to get more traffic.
The key here is to monitor for new trends and be one of the first to write about them.
There are a few ways to approach this, but one way that I see a lot of people doing is following larger publications, waiting for them to make a stir then publishing a post as a response.
Remove unnecessary distractions from your blog
A big part of traffic generation is keeping the traffic you have, so ask yourself this question
– are there any elements on my blog that I don’t need?
Everything on your blog must have a purpose that is focused around helping you achieve your goals.
For example, do you have any blog directory badges that aren’t really helping you? Or are you displaying CPC ads that aren’t performing very well?
Online ads can instantly generate hundreds, if not thousands, of clicks to your website.
Plus, with a new ad and social media platform appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever.
In fact, the effectiveness of online advertising is so great, that, in the UK, digital ad spend rose 17.3% last year on an LFL (like-for-like) basis – the biggest increase since a 38% jump in 2007 – to $15.74 billion (£10.30 billion).
However, if you want to drive traffic through search engines using online ads, it is important that you know, beforehand, how you’re going to make money from this traffic.
Odds are you don’t have a bottomless pit of money, so your media platform needs to be effective. You need to find a way to generate an ROI from your ads if you want to advertise sustainably in the long term.
Remember – when running an ad campaign, traffic means nothing if you can’t turn a profit from your website.
This big challenge can be broken down into two separate ingredients.
- Advertising something that people want is the first ingredient.
- And, creating high-quality ads that encourage the right people to click on them is the second.
Use Social Media
Given that there are over 3 billion active social media users worldwide, social media is a no-brainer for driving traffic. To start engaging users, try the following:
- Post your latest news or products on Facebook, Pinterest, and other social channels. Don’t be afraid to add some personality, which will help shape your brand voice and attract new customers.
- Interact with your followers. Whether by replying to their comments or asking for their opinions, direct interaction fosters customer engagement.
- Share blog posts on Facebook, Twitter, LinkedIn, and other social channels. A post that resonates with readers may take off, resulting in user shares and thus, more views.
- Add social sharing buttons to your posts. These buttons help to further engage your readers and encourage them to share your content to their own networks.
- Come up with a catchy hashtag. A catchy hashtag can make your content or product more distinct and pique new interest—it might even go viral.
Though time-consuming, establishing and maintaining a social media presence can create massive returns in terms of customer retention and loyalty.